How to Use AI in Real Estate Marketing – Best Tools, Use Cases & Benefits

How to Use AI in Real Estate Marketing – Best Tools, Use Cases & Benefits - 1
Paul Francis

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    Looking for new ways to increase conversions, enhance customer engagement, and automate routine tasks? It’s time to try AI tools for real estate. According to the IBM Global AI Adoption Index 2022, artificial intelligence can save money by 54%, boost productivity by 53%, and improve the customer experience by 48%.

    At Uvik, we deeply understand your need to improve your real estate marketing efforts and achieve results that set you apart. This article will explain what applications of AI are crucial for your company and which well-known tools will help you achieve the desired goals. In addition, we will talk about our own experience and cooperation models.

    Best AI Tools for Real Estate Agents

    Where to start integrating AI in real estate industry? We suggest you familiarize yourself with the following top AL tools:


    How to Use AI in Real Estate Marketing – Best Tools, Use Cases & Benefits - 2

    ChatGPT is a natural language processing (NLP) based chatbot that provides numerous use cases for your real estate marketing. Let’s consider the most popular ones.

    • Create a property description based on core information, such as location, capacity, and other critical parameters.
    • Personalize real estate listings, considering property features and customer preferences.
    • Create personalized emails according to the preferred tone of voice.
    • Write posts for social networks with captivating wording and CTAs.
    • Assist with grammar, synonyms, and text stylistics.
    • Build video scripts and virtual tours for your products.
    • Generate fresh ideas for social media marketing, blogs, and newsletters.
    • Deliver personalized responses to customer inquiries, complaints, or feedback.
    • Summarize long texts, documents, or articles into short, easy-to-digest annotations.

    How to Use AI in Real Estate Marketing – Best Tools, Use Cases & Benefits - 3 is an artificial intelligence assistant that accompanies you throughout the customer journey. Real estate agents created this software for other professionals. Its goal is to develop relationships with potential buyers and track important communications more effectively. With this AI for real estate agents, you will be able to do the following:

    • View and respond to calls, texts, and emails in one place.
    • Engage with new potential customers, understand their questions, and provide relevant answers.
    • Check availability with agents, book available properties, and get the schedule with the best route.
    • Keep team members informed about clients with a complete time history, including text and voicemail.
    • Easily link your conversations with mortgage brokers, lawyers, and other contractors to recall the context and communication details right away.

    Thus, you will provide 24/7 service, attract more customers, automate tasks, and control all essential communications.

    Zillow 3D Home

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    With Zillow 3D Home, you cab create a 3D model of a property and make it available for virtual viewing. Here’s what you can expect with this AI tool:

    • Easily create virtual tours without deep technical knowledge.
    • Grab prospects’ attention and keep them interested in your listing.
    • Give potential buyers a comprehensive view of the property, including the layout and features, before they visit it.
    • Offer users a more engaging and informative experience, increasing the likelihood of inquiries and impressions.
    • Provide additional options for out-of-town buyers or those unable to visit the property personally.
    • Increase the number of more serious and justified requests, saving your specialists’ time.
    • Gain a competitive edge in the market.

    According to Zillow, this solution helps you get 60% more ad views and 72% more actions.

    Roof AI

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    Roof AI is an AI-driven solution real estate companies use to provide customers with personalized services at every step of their journey. With this tool, you can achieve the following:

    • Offer quality customer support with brokerage, mortgage, insurance, warranty, and relocation services.
    • Use personalized real estate recommendations to drive prospects to the next step.
    • Collect customer data and gain insights into trends, client preferences, and opportunities to improve your marketing strategies.
    • Create personalized chatbot conversations based on user behavior and preferences.
    • Automate responses to common customer inquiries, delivering timely information even after business hours.
    • Follow up with prospects by providing additional information and scheduling appointments or property viewings.
    • Qualify leads to determine who is ready for the next step and who needs more time.


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    SmartDraw is a diagramming and flowchart software beneficial for marketers in real estate and other industries. Here are some of its key features:

    • Contains an extensive library of templates and symbols designed for marketing purposes.
    • Enables marketers to create professional diagrams, flowcharts, floor plans, and other visuals.
    • Helps experts outline their marketing strategies, goals, target audience, and tactics in a visually appealing format.
    • Supports collaborative creation of schematics for teams to work together on projects in real time (for example, during brainstorming and campaign planning).
    • Lets you import data from spreadsheets and databases to create charts, graphs, and dashboards
    • Allows for creating floor plans, sitemaps, and real estate layouts to enhance listings and presentations.
    • Visualizes the customer journey to gain insight into interactions and improve their overall experience

    Benefits of AI in Real Estate Industry for Marketing

    37% of marketers use AI to simplify work tasks – the most significant indicator among all areas. Let’s figure out how to use AI in real estate and make the most of such tools.

    How to Use AI in Real Estate Marketing – Best Tools, Use Cases & Benefits - 7

    Data Analysis and Insights

    Use AI to quickly and accurately analyze vast amounts of data on real estate demand, market trends, and customer preferences. Thus, you can make informed decisions and reallocate resources more efficiently. With real-time marketing statistics, your company will remain flexible and respond quickly to changing dynamics.

    Predictive Analytics

    Want to predict market conditions and customer behavior? Minimize uncertainty with AI algorithms. This way, resource allocation becomes more efficient, ensuring that you direct investments where they bring the best results. You can also adjust pricing strategies, marketing campaigns, and inventory management in advance.

    Lead Generation and Qualification

    Automate lead generation by identifying prospects based on online behavior and preferences. Additionally, qualify potential customers, assessing their readiness and suitability for targeted actions. AI for real estate leads will optimize your sales funnel. With its help, you will focus your time and resources on more promising users, increasing your overall success rate.

    Chatbots and Customer Support

    AI-powered chatbots provide instant responses to customer inquiries about real estate, improving response times. They offer 24/7 support, increasing customer satisfaction and engagement. Moreover, your employees will focus on more complex issues instead of routine tasks.

    Property Valuation

    AI for real estate agents improves property valuations by considering location, amenities, and industry dynamics. It ensures accurate and up-to-date estimations and market stability, preventing over-inflated prices. In addition, real estate professionals will reduce listing times and achieve faster transactions.

    Competitive Analysis

    AI algorithms collect and analyze data about competitors, including pricing strategies and market positioning. Therefore, experts receive valuable information about the strengths and weaknesses of their rivals. Hence, you will make data-driven decisions, develop effective strategies to outperform other companies, and maximize your share.

    Time and Cost Savings

    AI tools automate time-consuming administrative tasks like document management and data entry. For example, realtors will save valuable time and resources by using artificial intelligence for real estate and machine learning to match potential buyers with suitable properties. Also, targeting the most relevant audience will optimize your advertising spending.

    Fraud Detection

    Improve your responsibility, reducing the risk of financial loss and reputational damage for buyers and sellers. AI software monitors transactions and user behavior. It detects anomalies and alerts authorities or stakeholders about potential fraud attempts in real time. These tools can analyze massive data sets, revealing patterns that indicate fraudulent behavior analysts might overlook.

    Uvik Experience

    Uvik is an experienced vendor with many years of experience creating AI/ML solutions that help companies improve business efficiency. Our web developers build the following opportunities:

    • Processing images (such as faces) and audio using neural networks
    • NLP solutions that help companies recognize text, identify context, and generate content
    • Comprehensive forecasting and data analysis for making thoughtful decisions and solving other challenges
    • Reliable data visualization tools to maximize business efficiency

    At the same time, we consider your project requirements, preferences, and budget, looking for optimal solutions. Hire AI developers and choose the most convenient cooperation model. Control real estate AI cost, opting for full-time, part-time, or hourly payment.


    Today, using artificial intelligence tools in real estate is becoming essential. You can integrate such solutions in many ways, from market analysis and lead generation to personalized customer experience and task automation.

    At Uvik, we are committed to helping you navigate this transformation journey. Our expertise in leveraging the power of AI tools will open up new opportunities and propel your real estate marketing efforts to greater heights. Contact us to uncover the potential of artificial intelligence and push innovation!


    What are the benefits of AI in real estate?

    AI technology empowers real estate marketers with data-driven insights, task automation, improved customer support, enhanced efficiency, and the integrity of transactions. Also, AI/ML algorithms save you time, reduce operational costs, ensure higher ROI, and make you competitive.

    What are the best AI applications in real estate?

    To improve your real estate digital marketing, you can use ChatGPT. It helps create texts, generate ideas, build video scripts, and provide personalized responses. Also, you can develop relationships with potential buyers using Zillow 3D Home handles creating 3D models and tours. Finally, you can automate responses to common customer inquiries with Roof AI.

    How to choose the right tools powered by artificial intelligence for real estate?

    To choose the right AI tools for marketing, define your objectives and budget. Study the available tools, considering integration, ease of use, scalability, and data security. Evaluate trial periods, seek user feedback, and calculate potential ROI. Compare multiple options and consult with experts to make an informed decision.

    How to ensure data security when using AI in real estate industry?

    Choosing reputable vendors with a proven data security and compliance track record is crucial. Ensure implementing encryption for data in transit and at rest and strict access control measures. Also, regularly update and patch AI tools and software. Provide security training to your team and monitor for unusual activity.

    How to measure the success of using AI for real estate marketing?

    To measure the success of your AI strategy in real estate marketing, focus on critical metrics, such as lead generation, conversion rates, customer engagement, cost reduction, and ROI. Assess whether AI tools have improved the quality of leads, increased customer satisfaction, and provided a competitive advantage. Consider time savings, predictive analytics accuracy, and feedback from sales teams and customers.

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