Custom software development is the design, build and maintenance of software made for one organization’s processes and products, instead of licensing an off-the-shelf package. It pays off when the software is a competitive advantage, when no package fits the workflow, or when license and integration costs outgrow the cost of building.
Uvik Software, for example, builds custom software around Python because one language covers web back ends, data pipelines and AI features, which keeps the system and the team smaller.